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Despite economic uncertainty companies still invest to build their employer brand PDF Print E-mail
Written by EBO Editor   
Friday, 16 August 2013 00:00

Media Release
 

16 July 2013
FOR IMMEDIATE RELEASE
 

For information on how to obtain a copy of the full report please click here for the publisher's website>

 

“Despite economic uncertainty companies still invest to build their Employer Brand”

New research by Employer Brand International of more than 3000 organizations shows whilst the economic outlook remains uncertain in many countries, the smart companies continue to invest in their employer brand strategy with 39% of companies planning to increase their investment in the coming year. Interestingly, 57% of survey respondents said their company is planning for a growth phase and only 7% said business is declining.

The global study on a range of key employment variables was undertaken to assist leaders to better understand the regional variances in employment around the world and the key areas impacting on the success of the employer brand strategy in national and global companies.

It is no surprise respondents choose economic issues (41%) as the factor they believe will impact most on their business over the next two years. However, employee capability (18%) ranks second along with shortage of talent (15%) as major issues their company is facing.

Brett Minchington, Employer Brand International Chairman/CEO said, “The science and practice of employer branding continues to evolve and with industry powerhouses such as Linkedin and Randstad also conducting global research in employer branding, there has been a rise in interest in not only developed markets, but in emerging markets where growth forecasts look more positive in the coming years. We also continue to see companies such as Adidas, HSBC, Google, Siemens and Unilever create dedicated employer branding functions inside their company, recognizing the need for an increased focus on the employer brand in a talent short market.



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Nike - Employment branding manager PDF Print E-mail
Written by EBO Editor   
Monday, 01 April 2013 17:03

Would you like to work at one of the world's leading brands?

As a member of the Employment Branding Team, you will create the desired perception of Nike's unique and rewarding employment experience and cultivate meaningful relationships with talent.  This team is responsible for conducting research, setting strategy and creating the employment value proposition in order to articulate Nike's Employment Brand to both internal and external audiences.

For frther details and to view the full job specification please click here>



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Feel the love PDF Print E-mail
Written by Richard Long   
Friday, 14 December 2012 09:05

Don’t stop at putting your people at the centre of your employer brand, says Richard Long. Go a step further with immersive recruiting and put the job seeker at the centre of your brand experience. He explains how a mix of shared values and using social media can help create emotional employer brand engagement.

For many years marketers have been leveraging the power of emotional brand engagement with great success—in some cases astounding success. Generally consumers don’t buy products or services based on cold, calculated research and cost/benefit analysis, they buy them because marketers have succeeded in engaging at a deeper level with their desires, motivations and behaviours. In short they have created emotional brand engagement.



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NEW Research from EBI - Employees send a clear message to their employers PDF Print E-mail
Written by EBO Editor   
Tuesday, 21 August 2012 11:34

Media Release

Employees send a clear message to their employers - “Make work interesting, develop my skills, pay me fairly, consider my personal values and I’ll stay!”

New research by Employer Brand International of more than 1900 organisations shows that in most regions around the world, companies who provide employees with an employment experience offering interesting work, career development, fair pay, authenticity and opportunities to grow with the business are best placed to attract and retain talent.  Failure to do so is likely to lead to higher levels of turnover.

The global study was undertaken to better understand the key drivers of the employer brand and the most important value propositions people consider in an employment experience, why people join companies, why they stay and how organisations can improve the delivery of the employment experience.

Brett Minchington, Employer Brand International Chairman and CEO said, “The global workforce is going through a massive transition driven by an uncertain global economy, rapid changes in technology, shifting social values and the demand for an employment experience aligned with personal values.  Understanding the needs of your current and future employees will ensure your business strategy meets the needs of your most important assets – your employees and customers!”

Employee advocacy is a powerful talent attraction method. Globally, 68% of employees said they would recommend their company as a 'great place to work' to others. However, the study found there are many variances for this attribute and others when analyzed at a regional level which companies need to consider. Only 59% of employees in Poland would refer their company as 'a great place to work' to others, compared to 73% in UK.



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RUSSIA-Employer branding’s emerging market PDF Print E-mail
Written by Brett Minchington   
Monday, 20 February 2012 18:39

 

An International Whitepaper

By Brett Minchington MBA Chairman/CEO Employer Brand International and Emelenko Elena, Head of Employer Branding Consulting Centre, HeadHunter

Russia has a market economy with enormous natural resources, particularly oil and natural gas. It has the 10th largest economy in the world by nominal GDP and the 6th largest by purchasing power parity (PPP). It is also one of the BRIC economies, an acronym for the economies of Brazil, Russia, India and China combined. In 2003 the term was first prominently used in a Goldman Sachs report which speculated that by 2050 these four economies would be wealthier than most of the current major economic powers.

The key to unlocking the enormous economic potential of this vast country will be to develop the human resource capabilities of companies based in Russia, a trend which is well on the way of positioning Russia as a country where the art and science of employer branding may well lead the rest of the world within the next five years. Russian companies are in a prime position to be able to learn from the mistakes and successes of Western companies before them. There is enormous interest in employer branding in Russia supported by the attendance of more than 250 managers at masterclass events I conducted in February and May 2011 and our first International Employer Branding Summit in September (400+delegates)  in collaboration with HeadHunter, the country’s leading online job board.

 

To read the full article please click here to download the pdf



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