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Reassess your career website |
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Written by Brett Minchington
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Wednesday, 27 October 2010 20:15 |
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 Original article published in South Africa's leading HR publication, HR Future where Brett Minchington is an International monthly columnist on employer branding.
Could this be your most undervalued talent attraction asset?
With the global population estimated at over 6.8 billion people, it’s staggering to learn there are nearly 2 billion people internet users around the world. What is even more staggering is that the fastest growing region in the world is Africa with over 2,300 % growth in users during the period 2000-2010. Compare this to around 145% growth in North America during the same period and it is clear to see that Africa is getting connected!
Developments in internet technologies to support talent attraction efforts have also been rapid during this period. The use of the internet for activities central to the recruitment process has shifted the paradigm of traditional paper based methods. The recruitment process is now being supported by rich media, videos, social media, RSS feeds, podcasting, blogs, and applicant tracking systems (ATS).
Google’s keyword tool says there is an average of 506,000,000 searches per month using the keyword search ‘jobs.’ Jobseekers are no longer just interested in finding a job; they are becoming more particular in gaining a better insight into a company’s culture, values and employment benefits before joining. A company’s employer brand rates highly on a job seekers list and one of the most effective ways to communicate your employer value propositions (EVP’s) and provide an insight into, “what it is like to work here,” is through your careers website.
In most cases, the information on careers sites is simply a replica of the "about us" section of the main corporate website. It’s boring and does very little to engage visitors to your site and may actually be doing your employer brand damage.
The purpose of your careers website should be to:
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Live from the Kennedy onrec Expo: 5 tips for a better career site |
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Written by EBO Editor
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Friday, 06 November 2009 17:03 |
In a post by Jesse Stanchak on Smart Blog on Workforce, 5 top tips are provided for a better career site. These include:
- Integrate your consumer brand with your employment brand. A candidate’s experience on your career Web site should be just as positive as a consumer’s experience on your consumer Web site.
- Put a job search box on the home page, using a “holistic” job search that provides event and content results in addition to relevant jobs
- Re-think job alerts to make sure you’re sending candidates information through media sources that they use the most, not just e-mail
- Think of your career site as a social network.Give candidates a variety of ways to engage with your company and your recruiters and to leave questions and comments. Candidates are drawn to social media because of the real-time conversations happening there; think about ways that your career Web site can enable these conversations
- Set your company apart. Choose your company’s program or value that’s most compelling and focus your messaging on that aspect of your company –- whether it’s your strong benefits offerings, your focus on social responsibility or your commitment to volunteerism
To read the full post please click here>
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Adidas putting finishing touches on big new careers site |
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Written by EBO Editor
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Wednesday, 05 August 2009 20:53 |
Excellent article by Todd Raphael at ERE about Adidas going live at the end of August with a corporate careers site it’s convinced will be an “industry disruptor.”
To read the full article please click here>
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Careers Websites – shifting the recruitment paradigm |
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Written by Brett Minchington
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Thursday, 21 August 2008 14:34 |
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It’s a fiercely competitive marketplace for talent and quality talent is a key differentiator for corporate success in today’s knowledge-driven economy.
Developments in internet technologies have been rapid and is assisting employers to attract the best minds in the talent marketplace. The use of the internet platform for activities cenral to the employment process has shifted the paradigm of the traditional recruitment process. The recruitment process is now being supppored by online RSS feeds, Podcasting, Blogs, rich media and e-recruitment technology platforms.
A new analysis of the careers sites of Australia's Top 150 publicly listed companies show that the majority are well behind world best practice standards and some might be actually harming the employer's brand.
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