The change in communication media challenges employers to establish the right perception of their organisations among potential recruits, says Piyamitn Rangsitienchai, chief executive at the local recruitment company Prompt Professional Resources & Services.

"Employment branding is necessary to bring the right awareness of organisations' unique employment experience and cultivate meaningful connections with talent," he said.

Companies that can communicate their brands effectively will be better placed to attract professionals.

To read the full story click here>

---

Add this page to your favorite Social Bookmarking websites