Employer Branding Online | The basics of employer brand reputation

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The basics of employer brand reputation

Written by EBO Editor

Saturday, 02 April 2005 12:30

The reputation, brand and emotional capital of organisations is becoming increasingly important as employees begin to demand a similar level of service as they have come to expect as consumers, says employer brand specialist, Nicola Hunt on Management-Issues.

Whether they like it or not, businesses are now answerable to far greater expectations than bottom line delivery. Driving this revolution in accountability is reputation, while recent corporate scandals have only added to the sense that the most precious asset an organisation has is its standing in the eyes of the public.

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