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Interview with Founder of Evviva Brands |
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Written by EBO Editor
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Wednesday, 23 September 2009 05:44 |
Dr. David Kippen is a brand strategist with a wealth of global experience in employer branding. He’s consulted on employer branding with a range of global companies including category leaders like Burger King, Chevron, Coca-Cola, Dell, Disney, E.ON AG, HP, HSBC, General Mills, Intel, Microsoft, Teva and T-Mobile. When we learned he had launched Evviva Brands, an employer brand consultancy EBO were intrigued so we sat down with David to learn more about his new venture.
EBO: Congratulations on launching Evviva Brands. I’ve had a chance to look at your website www.evvivabrands.com and it looks like you’ve got an interesting business model and an impressive team.
DK: Thank you.
EBO: It seems to me that what’s different about what you do is what you’re not. You say on your site “We're not an ad agency. We partner with your vendor agencies as the lead brand agency. We partner with you as your dedicated employer brand and engagement advisors.” How does that work in practice?
DK: Think of a brand shop like Landor. They build brands. That’s all they do. And they do it exceptionally well as a result. Our goal is to be the Landor of employment branding. That means we’ll work with both the client and the agency. For the client, we serve as trusted, expert advisors who understand how agencies work and how the client’s internal brand function works. For our partner agencies, we serve as experts on the client organization who can take what we know about the client and turn it into what the agency needs—great creative briefing, coaching on key issues, and deep global insight.
EBO: Before founding Evviva you headed up global brand strategy for TMP Worldwide. How is this different from what you did there?
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