Employer Branding Online | Nurturing your organisational culture

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Nurturing your organisational culture

Written by EBO Editor

Thursday, 04 February 2010 08:58

In an article on on Deccan Herald by Rajiv Nambiar the following questions are proposed, ‘What is the culture of the organisation?’ A familiar question with a, seemingly harmless disposition. But is it? Is there an underlying tension in the mind of this executive exploring a career option with another employer? Is there an implication on the employer?

The thought provoking article explores a range of options to nurture your organisational culture - which is arguably the most critical attribute of your employer brand!

Nambiar concludes, "Bottom-line, organisation culture has to be designed, managed, periodically calibrated and overhauled. It is too serious to be outsourced to the HR Department or anyone else. And, it is more than some statistics thrown up by a regular ‘best employer survey’. And of course, construction of culture begins at the top, in the CEO’s office!"

To read the full article please click here>

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