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Students shield facebook pages from employers |
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Written by EBO Editor
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Thursday, 11 March 2010 06:15 |
In an interesting article by By Andrew Katz | Capital News Service (MCT) on Newsrecord.org that could have implications for employers using social media sites to reference job seekers he writes, some students worried about how their online presence will be perceived by a potential employer are taking the extraordinary security step of changing their names on the social network Facebook.
In this down economy, with heavy competition for jobs, college students and new graduates are among those joining an emerging national trend of modifying account names to elude snooping recruiters.
"I had an internship that required me to do it because I worked for a politician and I couldn't be associated with any kind of organization," said Emily Winchatz, a Capitol Hill intern and senior government and philosophy major at the University of Maryland, College Park.
"(Fellow interns) said my best bet would be to just get off Facebook altogether or change my name so I couldn't be searched," said Winchatz, who replaced her last name with her middle name on the network.
The article also details Sarah Barton, a senior at Stevenson University outside Baltimore, hadn't thought about changing her account name until a law professor recently acknowledged performing client background checks on Facebook.
Although she opted to merely adjust the viewer settings for her photos _ partly because her middle name is so uncommon it could actually draw more attention to her page _ the 21-year-old paralegal studies major said she knew of friends who had altered their names during job searches.
Also an adjunct online journalism professor at UMCP, her alma mater, Sauter had a few extra tips to stay under the radar: adjust your privacy settings to remove profiles from searches, create a second page for professional contacts and restrict access to photos, as they can be "some of the most damning evidence on Facebook to a potential employer."
"There's a way that you can use your presence on a social network to help yourself," she said, "because at the end of the day, you control what information you're putting out there, so you don't really have anyone to blame but yourself if something goes awry."
To read the full article please click here>
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The employer brand dilemma |
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Written by EBO Editor
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Wednesday, 10 February 2010 19:13 |
In a thought provoking article on ere.net by Jason Lauritsen, he says, "Employer brand is the backbone of any great talent acquisition strategy. However, the advent of social media in recent years has complicated employer brand management. ...................Due to the transparency created by social media, it is no longer about simply discovering the brand and finding ways to express it through corporate and recruitment communication. Employer brand management has become a dynamic, full-contact sport that has broad implications for organizations. Embracing that the brand belongs to the people raises some sticky questions for human resources teams.
To read the full article please click here>
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The secret is the relationship not social media |
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Written by Ryan Estis
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Sunday, 07 February 2010 05:41 |
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Article originally posted at Ryan Estis's Passion on Purpose Blog
Do you need Social Media to be successful? In your job? As a business? The answer is, it depends.
I have a very close personal friend who is extraordinarily successful. By all accounts. He owns his own business. And owns his time. He is financially independent and works because he loves what he does, not because he has too. He also chooses who he works with and has built his business with partners, colleagues and clients he counts among his closest friends. He has terrific balance, perspective and never fails to take time to enjoy life and share it with those closest to him. And he is very generous with his time and resources.
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The Starbucks formula for social media success |
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Written by EBO Editor
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Thursday, 14 January 2010 06:11 |
With more than 700,000 Twitter followers and almost 5.5 million Facebook fans, Starbucks is clearly doing something right, notes Ayelet Noff on a post on The Next Web.com blog. The brand's secret, Noff argues, is its blend of content, engagement and tools that allow customers to become a part of the coffee company's innovation and planning process. "Combined together, these elements create a social-media plan that works beautifully," Noff writes.
Editor's note: I'm sure the strategy has a positive impact on their recruiting efforts as well giving passive and active candidates valuable insights into Starbuck's employer brand. How are you using social media to impact on your employer brand?
To read the full story please click here>
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Social media permeate the employment lifecycle |
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Written by EBO Editor
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Tuesday, 12 January 2010 12:43 |
An interesting article on mindmaps says, "The increased use of social media in the workplace, by employees and employers alike, presents both opportunities and risks for employers because social media now permeate the entire life cycle of employment: during pre-employment inquiries, throughout the period of employment and after separation from employment. Employers must consider and address the use and misuse of social media at each stage."
The article provides a number of tips for organisations using social media and some of the legal implications.
To read the full article please click here>
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