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The FOT Interview: RIM/Blackberry's Kat Drum |
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Written by EBO Editor
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Saturday, 19 November 2011 11:07 |
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FOT founder Kris Dunn recently sat down with Kat Drum, Head of Global Employment Brand and Social Media Strategies at Research In Motion, which most of you know as "RIM", the maker of the Blackberry.
We wanted to do this interview because in connecting with Kat, we were intrigued by the passion Kat has for RIM, especially in the face of all the media focus on the RIM product line, the attack on RIM market share by the iPhone and Android product line and all the naysayers who claim no corporate drones will be holstering a Blackberry in two years due to the aforementioned competitive forces. Additionally, it's always interesting to see kids with blackberry's and wonder what's up with that.
We didn't have to ask Kat to defend the brand. She did that from the jump, which made us believe in RIM. Passionate employees and leaders within a company have a way of doing that. Let's roll the tape..................:
To read the full article please click here> |
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Written by Brett Minchington
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Wednesday, 01 December 2010 16:34 |
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 Original article published in South Africa's leading HR publication, HR Future where Brett Minchington is an International monthly columnist on employer branding.
Develop your social media strategy now!
Due to its size, scope and scale potential social media have become appealing to businesses of all sizes across all industries around the world. Following a ‘wait and see’ period, companies are now seriously starting to use social media such as Facebook, Twitter, LinkedIn and YouTube to connect and interact with current and potential employees. Successful use of social media has had a positive impact on employer brand equity for companies such as Starbucks, EMC, Sodexo, Cisco, Intuit, Coca-Cola, Zappos and Microsoft.
There is little left to debate about whether or not one should participate in social media. Companies, big and small, have acknowledged social media’s presence, and firms who do not have a Facebook page, Twitter account or LinkedIn group may now find themselves well behind their competition. However it still appears top executive are leaving the work to their colleagues further down the hierarchy.
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Read more...
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Investment in social media still modest: report |
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Written by EBO Editor
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Monday, 04 October 2010 12:47 |
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While most companies have increased the amount they spend on social media over the last year, the figures are still modest compared to investment in other channels.
Econsultancy's Social Media and Online PR report, produced in association with bigmouthmedia, finds that 28% of companies are not spending anything on social media marketing while a further 33% are spending less than £5,000 a year.
The majority of responding companies are not spending anything at all on social media, or less than £5,000 per annum, which wouldn't really pay for much. Just 10% of companies are spending £50,000 or more per annum.
This lack of investment partly stems from a lack of understanding of how to measure social media success. 47% of companies say “the jury is still out” specifically because they have not been able to measure results from their social media activity.
To read the full story please click here> |
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Enhance employer brand through the power of social networks |
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Written by EBO Editor
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Sunday, 02 May 2010 09:03 |
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In an article by Debra Clem in the Greater Lansing Business Monthly she says, "Contemporary organizations across the globe are increasingly harnessing the connective power of social networks to enhance their brand and to drive employee engagement. Social networks such as Facebook, LinkedIn, Twitter, YouTube and Second Life allow individuals to connect, communicate and share information with unprecedented ease and power.
Already, millions of individuals and organizations are active social networkers; half of the Fortune 100 companies have a Twitter account, according to public relations firm Burson-Marsteller. However, the tremendous popularity of social media raises serious challenges about reputation management for organizations. Company brands now exist as living, breathing entities in an online ecosystem and their reputations can be enhanced or discredited at the click of a button."
To read the full story please click here> |
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Students shield facebook pages from employers |
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Written by EBO Editor
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Thursday, 11 March 2010 06:15 |
In an interesting article by By Andrew Katz | Capital News Service (MCT) on Newsrecord.org that could have implications for employers using social media sites to reference job seekers he writes, some students worried about how their online presence will be perceived by a potential employer are taking the extraordinary security step of changing their names on the social network Facebook.
In this down economy, with heavy competition for jobs, college students and new graduates are among those joining an emerging national trend of modifying account names to elude snooping recruiters.
"I had an internship that required me to do it because I worked for a politician and I couldn't be associated with any kind of organization," said Emily Winchatz, a Capitol Hill intern and senior government and philosophy major at the University of Maryland, College Park.
"(Fellow interns) said my best bet would be to just get off Facebook altogether or change my name so I couldn't be searched," said Winchatz, who replaced her last name with her middle name on the network.
The article also details Sarah Barton, a senior at Stevenson University outside Baltimore, hadn't thought about changing her account name until a law professor recently acknowledged performing client background checks on Facebook.
Although she opted to merely adjust the viewer settings for her photos _ partly because her middle name is so uncommon it could actually draw more attention to her page _ the 21-year-old paralegal studies major said she knew of friends who had altered their names during job searches.
Also an adjunct online journalism professor at UMCP, her alma mater, Sauter had a few extra tips to stay under the radar: adjust your privacy settings to remove profiles from searches, create a second page for professional contacts and restrict access to photos, as they can be "some of the most damning evidence on Facebook to a potential employer."
"There's a way that you can use your presence on a social network to help yourself," she said, "because at the end of the day, you control what information you're putting out there, so you don't really have anyone to blame but yourself if something goes awry."
To read the full article please click here>
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