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The Starbucks formula for social media success

Written by EBO Editor

Thursday, 14 January 2010 06:11

With more than 700,000 Twitter followers and almost 5.5 million Facebook fans, Starbucks is clearly doing something right, notes Ayelet Noff on a post on The Next Web.com blog. The brand's secret, Noff argues, is its blend of content, engagement and tools that allow customers to become a part of the coffee company's innovation and planning process. "Combined together, these elements create a social-media plan that works beautifully," Noff writes.

Editor's note: I'm sure the strategy has a positive impact on their recruiting efforts as well giving passive and active candidates valuable insights into Starbuck's employer brand. How are you using social media to impact on your employer brand?

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