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The employer brand dilemma |
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Written by EBO Editor
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Wednesday, 10 February 2010 19:13 |
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In a thought provoking article on ere.net by Jason Lauritsen, he says, "Employer brand is the backbone of any great talent acquisition strategy. However, the advent of social media in recent years has complicated employer brand management. ...................Due to the transparency created by social media, it is no longer about simply discovering the brand and finding ways to express it through corporate and recruitment communication. Employer brand management has become a dynamic, full-contact sport that has broad implications for organizations. Embracing that the brand belongs to the people raises some sticky questions for human resources teams.
To read the full article please click here>
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