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The FOT Interview: RIM/Blackberry's Kat Drum |
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Written by EBO Editor
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Saturday, 19 November 2011 11:07 |
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FOT founder Kris Dunn recently sat down with Kat Drum, Head of Global Employment Brand and Social Media Strategies at Research In Motion, which most of you know as "RIM", the maker of the Blackberry.
We wanted to do this interview because in connecting with Kat, we were intrigued by the passion Kat has for RIM, especially in the face of all the media focus on the RIM product line, the attack on RIM market share by the iPhone and Android product line and all the naysayers who claim no corporate drones will be holstering a Blackberry in two years due to the aforementioned competitive forces. Additionally, it's always interesting to see kids with blackberry's and wonder what's up with that.
We didn't have to ask Kat to defend the brand. She did that from the jump, which made us believe in RIM. Passionate employees and leaders within a company have a way of doing that. Let's roll the tape..................:
To read the full article please click here>
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