Employer Branding Online

Strategy

Intuit sparks employee and candidate engagement while reigniting a culture of innovation.

Written by Charee Klimek
Friday, 19 March 2010 06:35
Originally published at VOCII blog by Charee Klimek These are the just three messages that embody the culture at Intuit®. You could say they are the subtitles of their story – one told by employees, captured by Human Resources and consistently shared internally and externally to hire, retain and engage the very people who push their business forward. It’s a story (perhaps even a lesson) about the importance of culture, innovation, empowerment and bringing your whole self to work every day. Melissa Rutledge, the Employer Brand Manager on Intuit’s Right Talent Team helped re-write that story. I’ve had the pleasure of getting to know Melissa over the past year and can tell you she is one of the most positive, energetic and passionate brand managers I’ve ever met. Wonder if that has anything to do with the fact that she can be herself at work? Hmmm. Anyway, as two self-professed brand geeks we had a blast talking about their branding projects. When we last spoke we decided it was time to tell their story, why they rebranded during the recession and how it became so much more than a just brand campaign. Read More Add this page to your favorite Social Bookmarking websites

When Campbell was in the Soup

Written by EBO Editor
Saturday, 06 March 2010 08:56
Douglas R. Conant likes a challenge. The president and CEO of the Campbell Soup Company, Conant picked up the reins nine years ago when the company's share price was down and customer loyalty was on the wane. He knew that he could assemble a team to revitalize the company, revamp the product line, fuel innovation, win back customers, and make Wall Street love soup (and cookies and spaghetti sauce and juice) again. In part one of a two-part interview on Gallup Management Journal, Conant described how engaging the workforce was integral to his plan. Engagement, he believes, creates trust and inspiration -- and trusting, inspired employees can accomplish extraordinary things. But he knew it would be difficult work. In fact, he predicted that it would take a decade to get the company firing on all cylinders again and the workforce engaged top to bottom. To read the full article please click here> Read More Add this page to your favorite Social Bookmarking websites

Your investment in employer brand

Written by EBO Editor
Thursday, 18 February 2010 09:14
In a recent blog post Libby Sartain provides some useful advice on where your investments in employer branding are likely to involve. Libby advises, Overall, to brand from the inside, your investment (in hard or soft dollars, depending on your internal resources) will likely include the following: Employee and leadership research—if you decide you need current data on how your employees and leaders view your talent, brand, and business issues. Advertising agency support—if your approach to brand from the inside will involve work with your advertising agency to connect to your customer brand work. HR consultant support—if your approach to brand from inside involves a significant amount of work on your people strategy, issues, programs, and systems. Change/engagement/communication support—if your implementation of your employer brand represents a significant shift in your employee point of view. To read the full post please click here> Read More Add this page to your favorite Social Bookmarking websites

Toyota employer brand could be damaged after recall crisis

Written by EBO Editor
Friday, 12 February 2010 13:01
According to Personnel Today UK article, Toyota's HR department could have a mammoth task on its hands in repairing the damage caused to its employer brand in the wake of the recall scandal, leading brand experts have warned........Consultancy Brand Finance, which publishes a rank of leading brands, warned that if the aftermath of the recall was not handled well, as much as 20% could be wiped off the brand's value, leading to a negative impact on Toyota's reputation. A spokesman said: "Clearly, a recall on this scale will have a detrimental impact on the employer brand. Potential employees will be less attracted to an automotive company that produces faulty cars, particularly when the technical faults can have potentially fatal consequences. To read the full article please click here> Read More Add this page to your favorite Social Bookmarking websites

Employer Branding - The secret to attracting job applicants

Written by EBO Editor
Thursday, 04 February 2010 09:31
In an article on minnesotajobs.com by Steve Klein he says, "Employer branding is the key to finding and retaining employees in today's hotly contested labor market. IBM uses it. So does L'Oreal, Deloitte, American Express, Starbucks, Research in Motion and Intel. Quite simply, people want to work for them. But why? What is their secret? Employer Branding. It's the way they sell themselves - not their products - to potential employees. It's the way they communicate to job seekers all of the perks and benefits of becoming an employee. It's the way they position themselves as an "Employer of Choice" - the first company that springs to mind when somebody thinks of working in that industry. But Employer Branding is not just for the giant multi-national corporations. Any company can take advantage of it - big or small. And now, more than ever, Employer Branding is necessary for all companies to attract and retain the employees that are needed for success. To read the full article please click here> Read More Add this page to your favorite Social Bookmarking websites

More Articles...

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 11