In a blog post by Mark at Hodes, he writes, "Employer branding owes much of its intellectual legitimacy to the practice of product and corporate branding. Talent executives have studied what their counterparts in Marketing and Communications have learned and adapted that body of knowledge to employment."

Thus, concepts such as the Brand Funnel and positioning have become essential parts of any discussion about an employer brand. For those not familiar with those concepts, a brief digression.

The Brand Funnel is a visual representation of the stages a consumer— or candidate— goes through during the process of buying a product or service or applying for a job...........

To read the full employer branding blog post please click here>

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