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Employer Branding Online
Welcome to Employer Branding Online PDF Print E-mail
Written by EBO Editor   
Sunday, 31 May 2009 13:25

Founded by Brett Minchington, EBO will keep you informed about the latest news, articles, research, trends & best practice in employer branding around the world.

Get involved in the employer branding global community today in 3 easy steps and stay ontop of latest trends.



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ReAgent Rant #3 - Career websites - the inside story PDF Print E-mail
Written by Mike Beeley   
Saturday, 31 July 2010 11:21

PREMIUM CONTENT - FREE PUBLICATION DOWNLOAD

Introduction
There is much talk about what makes a great website, and a wide variety of opinion around how they should look and function, so I thought I might start this rant by busting a few myths.



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Feel the love PDF Print E-mail
Written by Richard Long   
Friday, 14 December 2012 09:05

Don’t stop at putting your people at the centre of your employer brand, says Richard Long. Go a step further with immersive recruiting and put the job seeker at the centre of your brand experience. He explains how a mix of shared values and using social media can help create emotional employer brand engagement.

For many years marketers have been leveraging the power of emotional brand engagement with great success—in some cases astounding success. Generally consumers don’t buy products or services based on cold, calculated research and cost/benefit analysis, they buy them because marketers have succeeded in engaging at a deeper level with their desires, motivations and behaviours. In short they have created emotional brand engagement.



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NEW Research from EBI - Employees send a clear message to their employers PDF Print E-mail
Written by EBO Editor   
Tuesday, 21 August 2012 11:34

Media Release

Employees send a clear message to their employers - “Make work interesting, develop my skills, pay me fairly, consider my personal values and I’ll stay!”

New research by Employer Brand International of more than 1900 organisations shows that in most regions around the world, companies who provide employees with an employment experience offering interesting work, career development, fair pay, authenticity and opportunities to grow with the business are best placed to attract and retain talent.  Failure to do so is likely to lead to higher levels of turnover.

The global study was undertaken to better understand the key drivers of the employer brand and the most important value propositions people consider in an employment experience, why people join companies, why they stay and how organisations can improve the delivery of the employment experience.

Brett Minchington, Employer Brand International Chairman and CEO said, “The global workforce is going through a massive transition driven by an uncertain global economy, rapid changes in technology, shifting social values and the demand for an employment experience aligned with personal values.  Understanding the needs of your current and future employees will ensure your business strategy meets the needs of your most important assets – your employees and customers!”

Employee advocacy is a powerful talent attraction method. Globally, 68% of employees said they would recommend their company as a 'great place to work' to others. However, the study found there are many variances for this attribute and others when analyzed at a regional level which companies need to consider. Only 59% of employees in Poland would refer their company as 'a great place to work' to others, compared to 73% in UK.



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Nike - Employment branding manager PDF Print E-mail
Written by EBO Editor   
Monday, 01 April 2013 17:03

Would you like to work at one of the world's leading brands?

As a member of the Employment Branding Team, you will create the desired perception of Nike's unique and rewarding employment experience and cultivate meaningful relationships with talent.  This team is responsible for conducting research, setting strategy and creating the employment value proposition in order to articulate Nike's Employment Brand to both internal and external audiences.

For frther details and to view the full job specification please click here>



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