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Employer Branding Online
Employee Referral Programs PDF Print E-mail
Written by Mike Beeley   
Wednesday, 01 July 2009 06:40

We’re going to begin this rant with the assumption that you are at least familiar with this phrase. If you are, then you’ll also possibly have heard of the potential gains to be made. An ERP is an incredibly effective method of reducing your cost-perhire, building your talent pool and simultaneously rewarding your staff and therefore building engagement.s can slash thousands of dollars from your sourcing costs and have a dramatic effect on retention.

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Employer Brand Global Masterclass – European Tour Diary October 2009 PDF Print E-mail
Written by EBO Editor   
Friday, 02 October 2009 22:27
Employer Brand Global Masterclass European Tour - October 2009

Brett Minchington
Employer Brand International

Tour Diary

We are pleased to feature Brett Minchington's Employer Brand Global Masterclass European Tour Diary. Mr Minchington is conducting masterclass events in partnership with leading European Employer Brand vendors. The masterclass events will include guest speakers from companies including Google, Hewitt, Ahold, Thales, BASF, Pandora Jewelry and TNS Sofres.

EBO will share insights and highlights of the tour as Mr Minchington travels through Europe.

Tour Schedule

  • Tuesday 6 October - Bad Nauheim, Germany - Employer Brand Global Masterclass
  • Thursday 8 October - Istanbul, Turkey - Employer Brand Global Masterclass
  • Monday 12 October  - Amsterdam, Netherlands - Keynote Address, Recruiters United
  • Tuesday 13 October - Amsterdam, Netherlands - Employer Brand Global Masterclass
  • Wednesday 14 October - Warsaw, Poland - Employer Brand Virtual Presentation into Milan, Italy
  • Thursday 15 October - Warsaw, Poland - Employer Brand Global Masterclass
  • Tuesday 20 October - Paris, France - Employer Brand Global Masterclass

To watch Brett's interview in Germany please click here>
Follow the tour photo deck on Facebook please click here>

7 events in 6 cities in 5 countries over 20 days - Thank you to all of our event partners and guest speakers who shared the journey with me during the Employer Brand Global Masterclass 2009 European Tour

Day 20 Wednesday 21 October 2009 - Paris

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To lead is to decide - A new view on BRANDED LEADERSHIP PDF Print E-mail
Written by Brett Minchington MBA and Dr David Kippen PhD   
Thursday, 12 August 2010 07:58

by Brett Minchington MBA and Dr David Kippen PhD


Brett and David will be presenting at the upcoming 2010 Employer Branding & Reputation Summit in Paris on 18 November 2010 click here for further details>


What do we talk about when we talk about leadership? Too often, we talk about personality, charisma and charm. Too often we talk about the type of traits that defines leadership as a very senior-executive, authoritarian affair.

In this article, we provide a somewhat different definition of leadership: “To lead is to decide.” Under this definition leadership has nothing to do with how many reports one has. It simply means having the opportunity and responsibility to make decisions that matter to others, on behalf of the organization.

To choose such a limited definition throws into relief some of the essential elements we define as branded leadership. It clearly shows that, at some points in our careers (and life), virtually all of us are leaders. As leaders, we all need to possess some fundamental skills such as strategic thinking, coaching, problem solving and managing change that too frequently are never taught at middle-management levels.

A brand leadership culture results in leadership status earned by doing, not by a hierarchical title. This means that your most effective leader may be the one serving your customers right now. It also means the process of training leaders needs to push further down into the organization than it typically does today. But take the challenge, think about leadership differently, and significant organizational benefits will be quick to surface at every level.


Defining branded leadership

So, what does it take to engender branded leadership? It begins with re-defining what it means to lead - and sharing that definition throughout the organization.

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Employer branding without borders – A pathway to corporate success PDF Print E-mail
Written by Brett Minchington   
Saturday, 09 July 2011 10:17

Original article published on www.ere.net


Upcoming events on Brett's 2011 Employer Brand Global Tour click here>http://www.brettminchington.com/events/events-list.html

This article provides insights from Brett's new book "Employer Brand Leadership - A Global Perspective?" For full details please visit the publisher's website click here>


The extended version of this article will be published in the Journal of Corporate Recruiting Leadership in August

Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster –Professor Geert Hofstede, Dutch social psychologist

One of the greatest challenges facing global comanies right now is their ability to exploit synergies and efficiencies in their global talent acquisition and retention programs. When considered with the fact we are about to enter an era of unparalleled talent scarcity around the world, the role of the global employer brand manager is set to become one of the most critical roles inside global companies.

Global talent acquisition has become increasingly complex. The need for systems integration, understanding of culture diversity, social and technological changes, jobless, uneven economic recoveries in many countries, the threat of declining fertility rates, inequality in global education standards, and the impact of aging populations in many developed economies has created multiple challenges for global companies which show no signs of easing soon!

Leaders I speak with around the world are saying they are running hard to stand still and where previously they could take 1-2 years to research, develop, and implement talent acquisition and retention strategies, the competitiveness for talent is demanding leaders react quicker and more decisively to stay ahead of the competition.

Even top employer-branding companies like Google, Adidas, and Deloitte are constantly seeking innovative ways to source, develop, and retain talent. If that’s what is happening with the market leaders, consider the millions of other companies around the world who have similar challenges. At a global level the problem is magnified to unthinkable proportions and the solutions are going to need a mix of short- and long-term initiatives including collaboration between companies, industries, universities, and governments. There is no benefit to global corporations if leadership talent is in high supply in Scandinavia when manufacturing operations are in India and there is a dearth of leaders with the right skills.

The Reality of Globalization and its Impact on Employer Branding
The social and culture integration brought about through globalization can foster broader understanding and co-operation between employees around the world, and potentially economies of scale in the allocation of human resources, but is it really that simple?

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Employer branding & generation Y in Turkey PDF Print E-mail
Written by EBO Editor   
Thursday, 07 April 2011 21:27

With a population of 73+ million, 60% of the population under the age of 35, approx. 450,000 students graduating from around 150 universities and other higher education institutions in 2009, 30+ million internet users and an increase of 169% in GDP between 2002 and 2009, Turkey is a prime market for companies to adopt a strategic approach to their employer branding.

Employer Brand International was honored to be hosted by Sabanci University and Dinamo Training & Consulting to share global best practice in Employer Branding and Generation Y with Turkish leaders last month. EBI Chairman/CEO Brett Minchington delivered a masterclass event with Evrim Kuran, Director of Dinamo to around 100 senior and executive managers. Top employer Global Bilgi also shared their employer brand journey which I'm sure will inspire many more countries in Turkey to adopt a strategic approach to employer branding. To view some photos from the event please click here>

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