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Tag: recession Ordering

Whilst in the USA to conduct the USA Series of the Employer Branding Global Research Forum, EBI Chairman, Brett Minchington and Managing Partner Ryan Estis & Associates and EBI Senior Associate Ryan Estis discuss the role of leadership in employer branding. {mp3}ebi_chairman_and_ryan_estis{/mp3} Brett will be touring Europe in October with his Employer Brand Global Masterclass in Bad Nauheim 6 Oct, Instabul 8 Oct, Amsterdam 13 Oct, Warsaw 15 Oct and Paris 20 Oct. For further details please click here>  

International Employer Brand Strategist and Chairman/CEO of Employer Brand International, Brett Minchington offers readers some insight and tips on how to manage your employer brand during the economic downturn. What shape will your employer brand be in when it’s all over? In the wash up of the shifting of financial markets over the past 12 months there have been massive layoffs by companies once seen as the 'poster child' of their industry where everyone wanted to work but only top talent could get in.

The turmoil in the economy is providing interesting times for employer reputation management. Nick Holker, founder partner and director of employment research and employer brand consultancy Peer Group Communications, examines the impact and offers a step-by-step guide to managing your employer brand in a recession. In economic downturns, there is often pressure to reduce investment in areas such as employer branding that are sometimes not seen to be ‘business critical’ in terms of offering immediate and visible difference to the bottom line.

International Employer Brand Strategist and Chairman/CEO of the Employer Brand Institute, Brett Minchington offers readers some insight and tips on how to maintain employer brand equity during the financial downturn. Don't do this! In the wash up of the shifting of financial markets over the past 12 months there have been massive layoffs by companies once seen as the 'poster child' of their industry where everyone wanted to work but only the top talent could get in. How times have changed in such a short period of time, these same organisations (and whole industries) who once enjoyed 'preferred employer' status are now off the list of talent looking to switch jobs or graduates looking to enter the job market for the first time.

It amazes me just how quickly brand equity can be eroded by actions taken so swiftly without any thought to the impact on the employer brand of the organisation.

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