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The secret is the relationship not social media |
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Written by Ryan Estis
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Sunday, 07 February 2010 05:41 |
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Article originally posted at Ryan Estis's Passion on Purpose Blog
Do you need Social Media to be successful? In your job? As a business? The answer is, it depends.
I have a very close personal friend who is extraordinarily successful. By all accounts. He owns his own business. And owns his time. He is financially independent and works because he loves what he does, not because he has too. He also chooses who he works with and has built his business with partners, colleagues and clients he counts among his closest friends. He has terrific balance, perspective and never fails to take time to enjoy life and share it with those closest to him. And he is very generous with his time and resources.
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What shape is your employer brand in for the economic recovery? |
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Written by Peter Schmitt
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Wednesday, 27 January 2010 10:03 |
Chinese Proverbs, Spanish Geese, Employee Engagement and Your Employer Brand
What do Chinese proverbs, Spanish geese, Employee Engagement and Your Employer Brand have in common you may ask? Not a lot directly. But indirectly, some surprising commonalities emerge to provide some significant pointers as you consider the impact of the global recession on employee engagement and your employer brand.
There is a Chinese Proverb which reads “Make happy those who are near, and those who are far will come.”
I watched a video from TED (www.ted.com) recently. A parable by an American chef called Dan Barber about foie-gras (specially fattened goose or duck liver). Now if you have any interest in cooking or food, you will know that foie-gras is the chef’s favourite ingredient. Its taste: rich, buttery. Its texture: delicate, unctuous. Its versatility in cooking: from appetizers to entrees to mains to deserts. It’s just sublime. The problem comes with how it’s produced. The fattening is typically achieved through ‘gavage’ - being force-fed corn. In Anglo-Saxon countries, this poses a problem to many, causing emotional outbursts amongst animal-rights supporters, restaurants to be boycotted and the production and sale of it has even been banned in several states across America. |
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Employer branding towards 2020....Consider |
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Written by Brett Minchington
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Monday, 18 January 2010 21:10 |
Having spent the best part of the last decade researching, writing, speaking and consulting in the field of employer branding, I thought as this new decade begins now would be a good time to reflect and share my opinion on employer branding trends towards 2020 and how they will impact on the workplace.
My views have been shaped by leaders, practitioners and academics I have been fortunate to collaborate with over the past 10 years with the past 3 spent travelling to 30 cities in 20 countries as part of my Employer Brand Global Masterclass Tour.
Some of the trends below have already started and will gain momentum towards 2020. Whilst it is by no means a complete list, I hope it will provide insights, awareness and facilitate discussions into how I see employer branding evolving over the next decade and your preparedness to meet these challenges.
Global companies such as Google, Sodexo, Apple, McKinsey & Co, Southwest and Philips have been frequently spoken about as leading employer brands over the past decade. Whilst there are many lesser known or visible employer brands, they are in fact in all industry categories and in companies of all shapes and sizes. These companies consistently articulate a clearly defined employment proposition to their target audience and align systems, policies and processes to ensure an authentic employment experience for employees across the employment lifecycle. In short they care about the welfare of their employees and have leadership conversations to better understand what drives superior performance in their teams.
Companies who are judged as the leading employer brands over the next 10 years will be those who identify, react and adapt to the people and product/service challenges that lay ahead. These include: |
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Why the need for an Employer Brand? |
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Written by Peter Schmitt
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Friday, 18 December 2009 20:25 |
Article originally published at tribalfish by Peter Schmitt
We are frequently asked why there is a need for an Employer Brand. After all, Apple doesn’t have one!
The question usually comes from marketing or branding professionals – even those that teach the science, art, philosophy or whatever you like to call it of branding.
Their argument: One brand, multiple touchpoints, multiple experiences, multiple stakeholders, one purpose.
My response: Hallelujah. Fantastic. Brilliant. I am in wholehearted agreement.
But it’s a whole lot more complicated than that. Each of these stakeholders enters into a completely different, unique relationship or experience with the brand. So one could argue that there is a corporate brand, there is a product brand, there is an investor brand, there is a supplier or partner brand and there is an employer brand – whether we like it or not. By design or by accident.
For those who don’t understand what an employer brand really is…
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How genuine is your company's employer brand? |
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Written by EBO Editor
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Wednesday, 09 December 2009 17:21 |
Originally published at Leader Co
by Alan Hosking: Editor of HR Future, South Africa's Human Strategy Magazine
In these challenging times, companies are realising that a genuine employer brand is not a “nice to have” but a “must have”. Attracting people on the basis of hype will not keep them for very long.
I’m sure you’ve heard the story about the HR manager who sadly met a premature death and arrived at the Pearly Gates, where St. Peter met her. |
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