2010 International Edition - CD-ROM
When I was preparing a course on employer branding for World Vision International’s summer school, I needed a core reference which would clearly define this complex subject and provide a straight forward explanation on how organisations can develop their employer brand. I chose the "Employer Brand Strategy Toolkit," written by Brett Minchington
Roger Thompson, World Vision International
Only 16% of companies have a clearly defined employer brand strategy
2009 Employer Brand Institute Employer Branding Global Research Study - 2025 respondents
A comprehensive online resource guide by International employer brand strategist Brett Minchington MBA.
This resource kit will guide you:
-
Develop a clearly define employer brand strategy;
-
Through the steps to define, design, integrate and evaluate your employer brand program;
-
To determine the key stakeholders you should engage in your program;
-
To develop a business case for employer branding;
-
To communicate your employer value propositions (EVP’s) using high touch online and offline media;
-
To choose and assess your employer brand partners and vendors;
-
To develop a ‘best in class career’ website;
-
To determine project costings for your employer brand budget;
-
To measure your employer brand project return on investment (ROI)
-
To save on unnecessary external supplier costs
-
To build an Employer Brand Global Community to support the long term management of your employer brand strategy
The Employer Brand Manager's Handbook is a practical guide to discovering your current employer brand and developing your employer brand strategy. The guide includes:
Global Best Practice Guidelines
-
“Your Employer Brand” questionnaire to assess current position and guide you where to focus your resources
-
"Career website” questionnaire to assess current position and guide you where to focus your resources
-
Head of Employer Branding Job and Person Specification
-
Your Employer Brand Road Map & ProcessTM
-
Employer Brand Excellence FrameworkTM to guide your employer brand strategy across the total employment experience
|
Store 