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The global talent crunch - why employer branding matters now PDF Print E-mail
Written by EBO Editor   
Thursday, 28 May 2009 22:34
New whitepaper by Manpower titled: "The global talent crunch - why employer branding matters now"
To read the full story click here


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6 Steps to an Employer Brand Strategy PDF Print E-mail
Written by Brett Minchington & Ryan Estis   
Monday, 18 May 2009 16:52
Originally published on www.ere.net

Having a clearly defined strategy is the most important factor in achieving employer branding objectives.

That’s the takeaway from the Employer Brand Institute’s Global Research Study of more than 2,000 companies.

Engaging the CEO and senior management in the benefits of employer branding also ranks highly. Surprisingly, conducting internal and external market research ranked the lowest in importance, suggesting companies are rushing into employer branding without a clear direction of where they are heading.

The results of the global study should be a concern for CEOs where money invested in employer branding initiatives may be misdirected and/or misaligned with the business strategy. Most companies are in the early stages of developing an employer brand strategy that builds competitive advantage (globally only 16% have a clearly defined strategy), so the survey results provide some important guidance for leaders to ensure their investments are focused on priority areas.


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Employer reputation management in a recession PDF Print E-mail
Written by Nick Holker   
Saturday, 07 March 2009 07:28

The turmoil in the economy is providing interesting times for employer reputation management. Nick Holker, founder partner and director of employment research and employer brand consultancy Peer Group Communications, examines the impact and offers a step-by-step guide to managing your employer brand in a recession.

In economic downturns, there is often pressure to reduce investment in areas such as employer branding that are sometimes not seen to be ‘business critical’ in terms of offering immediate and visible difference to the bottom line.



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P&G's leadership machine - The consumer goods giant has a proven formula to nurture top talent PDF Print E-mail
Written by EBO Editor   
Saturday, 23 May 2009 16:17
NEW YORK (Fortune) -- When Procter & Gamble global business units president Susan Arnold announced in March that she was leaving P&G, the question resurfaced: Who else could possibly replace A.G. Lafley, the company's longtime CEO?

Filling his shoes won't be easy. Since Lafley took the helm at P&G (PG, Fortune 500) in 2000, he has increased sales 110%, to $84 billion, and nearly tripled profits, to $12 billion. Lafley hasn't yet revealed his succession plan, but he doesn't seem at all worried: "If I get on a plane next week and it goes down, there will be somebody in this seat the next morning," he told Fortune while sitting in his Cincinnati office.
To read the full story go to http://www.money.cnn.com


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Future directions in Employer Branding PDF Print E-mail
Written by Brett Minchington   
Friday, 21 November 2008 10:18

The increase in adoption of the employer brand concept as a strategic framework to attract, engage and retain talent has been driven by factors which are homogenous across most of the world’s major economic regions.  Many of these markets are facing critical labour challenges driven by the ageing population, declining fertility rates, increased mobility of talent, declining labour market growth, technological advances and rising employee expectations.

Having researched and tracked employer brand trends since its adoption in the early 1990’s I believe the future directions in employer branding will be driven by four key themes.



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