Don't undo all the hard work - Managing your employer brand during the economic downturn
Written by Brett Minchington
Saturday, 07 March 2009 06:33
International Employer Brand Strategist and Chairman/CEO of the Employer Brand Institute, Brett Minchington offers readers some insight and tips on how to maintain employer brand equity during the financial downturn.
Don't do this!
In the wash up of the shifting of financial markets over the past 12 months there have been massive layoffs by companies once seen as the 'poster child' of their industry where everyone wanted to work but only the top talent could get in. How times have changed in such a short period of time, these same organisations (and whole industries) who once enjoyed 'preferred employer' status are now off the list of talent looking to switch jobs or graduates looking to enter the job market for the first time.
It amazes me just how quickly brand equity can be eroded by actions taken so swiftly without any thought to the impact on the employer brand of the organisation.
In this issue, International Employer Brand Strategist and author, Brett Minchington MBA shares some insights into future directions of employer branding.
In 2008 you delivered keynote addresses at conferences, conducted employer brand educational workshops for senior managers in 12 countries and consult to corporations on their global employer branding strategies. What trends do you see emerging in employer branding and what advice can you give to companies in the UK?
Employer branding goes global with new joint venture
Written by EBO Editor
Sunday, 26 October 2008 15:48
Four leading creative recruitment communications agencies spanning four continents have come together to establish a corporation designed to deliver employer branding and employee communications services on the international stage.