Employer Branding News from around the world, featuring the latest breakthroughs and insights from companys', vendors and practictioners and contributors.
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Leading media specialist featured in HRWire |
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Social media
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Written by EBO Editor
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Thursday, 11 March 2010 06:28 |
Melyssa Bernstein, CKR Interactive’s Emerging Media Specialist, discusses how employment branding has been redefined by the social web
Whether you’ve embraced it or not, social media isn’t going anywhere, Melyssa Bernstein tells HRWire in a recent article. It’s not just a fad. And companies have to become part of the conversation.
CKR Interactive’s Emerging Media Specialist was interviewed by Paula Santonocito, a journalist specializing in employment issues, for a feature entitled, “The Next Phase of Employment Branding.”
In the article, Bernstein underscores the importance of two-way communication when it comes to addressing your employer brand on the Internet. Since some of the brand control has shifted from the employer to the consumer, companies must start participating in both the positive and negative conversations taking place in social media channels, or else their message may be decided by these consumers.
Bernstein highlights some companies that are utilizing social media to not only counteract negative images, but also to convey a sense of corporate identity. Microsoft, for example, uses video and encourages employees to blog. "It's all creating a truer sense of brand," she says.
Despite the widespread consumer use of social media, some companies are still reluctant to establish a Web 2.0 presence. Bernstein cites a lack of knowledge about technologies and legal concerns as generally the reasons for their hesitance. For those that are ready to make the leap, Bernstein recommends educating employees on good social media practices and establishing company-wide policies. She also emphasizes the importance of having a strategy upfront before participating in social media, with set goals, whether the objective is to increase candidate flow, build a talent pool, increase brand awareness or all of the above.
Bernstein also suggests integrating elements of social media into a company’s corporate career site as a great way to get the social conversation started. A company can house a Twitter page on its career site, encourage employees to blog, use videos to highlight corporate culture, or ask employees in leadership roles to regularly publish articles to maximize exposure on the Web.
Whatever your strategy may be, Bernstein says that restricting social media from employees and ignoring how your brand is evolving on the Web is no longer ideal. The recruitment model is changing to an interactive mode, and companies should become proactive online to engage their potential candidates.
"It's more about getting to know candidates and getting them to know you," Bernstein says.
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Global manpower employment outlook survey reveals optimism |
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Research
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Written by EBO Editor
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Thursday, 11 March 2010 06:21 |
According to the global Manpower Employment Outlook Survey results released 9 March 2010 by Manpower Inc. (NYSE: MAN), employers in most major labor markets expect to hire in the second quarter at a pace equal to, or stronger than, the same period last year. However, many have yet to reach a pre-downturn hiring pace. Job prospects in the Asia Pacific region remain strong, with the exception of Japan, and hiring outlooks continue to improve modestly in most of the Americas region. In Europe, hiring patterns remain mixed with employers in eight countries indicating modest improvements compared to three months ago and the same period last year. Employer hiring intentions are strongest in India, Brazil and Taiwan, while in the U.S. they are similar to three months ago, but more optimistic compared to last year at this time.
To read the full release from the Manpower press room please click here>
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Swiss students salary expectations |
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Research
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Written by EBO Editor
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Thursday, 11 March 2010 06:13 |
My Future Career is a survey about students career expectations, Universum asked 224,542 students in 16 countries what they expected to earn in their first job after their studies. The results show that Swiss students expect to earn the most (80’403 CHF per year), followed by the Danish (72’111 CHF), Norwegians (64’681 CHF) and Germans (57’133 CHF).
The results do not represent current salary levels per country, but an indication of graduates’ salary demands. Each respondent was specifically asked: “What is your expected annual salary before taxes at your first employer after graduation?”. All 16 countries combined, the mean forecasted salary was 42’955 CHF per annum.
To read the full article please click here>
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Podcasts
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Written by EBO Editor
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Thursday, 11 March 2010 06:02 |
“Building authentic organisations” is the topic under discussion in this month’s CIPD podcast. It will look at the issue of “brand alignment” – being the same organisation internally as that presented to the outside world – and why being authentic is fundamental to building trust and employee engagement.
Findings from new CIPD research into the impact of mergers and acquisitions on the employer brand will feed into the podcast discussion. Each monthly podcast is supported by a transcript, speaker biographies and links to other relevant resources.
To listen or download the transcript from the podcast please click here to go to the CIPD website>
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The world's most respected companies |
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Awards
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Written by EBO Editor
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Thursday, 25 February 2010 12:41 |
In Barron's sixth annual survey, money managers indicated the degree to which they respect - or don't - the world's 100 largest companies.
For a copy of the full list please click here>
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