Employer Brand International (EBI) Chairman/CEO Brett Minchington speaks with Aussie Kellie Tomney, Owner Employer Brand Works and award winning employer brand practitioner who now resides from Washington DC. Kellie is also a Senior Associate of EBI.
One of the topics of discussion - The similarities and differences between employer branding in Australia compared to USA.
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Employer branding - the importance of collaboration
Brett Minchington speaks with Birgitte Brix Andersen, Global Employer Brand Director, Vestas Wind Systems A/S about the importance of collaborations between job functions in building a strong employer brand.
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“Building authentic organisations” is the topic under discussion in this month’s CIPD podcast. It will look at the issue of “brand alignment” – being the same organisation internally as that presented to the outside world – and why being authentic is fundamental to building trust and employee engagement.
Findings from new CIPD research into the impact of mergers and acquisitions on the employer brand will feed into the podcast discussion. Each monthly podcast is supported by a transcript, speaker biographies and links to other relevant resources.
To listen or download the transcript from the podcast please click here to go to the CIPD website>
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In the lead up to his European Employer Brand Global Masterclass Tour in October 2009, Employer Brand International (EBI) Chairman/CEO Brett Minchington speaks with Simon Thomas, Managing Director, The Employer Reputation Company (TERC) about TERC’s unique range of services to help make your employer reputation the best it can be.
Brett will be touring Europe in October with his Employer Brand Global Masterclass in Bad Nauheim 6 Oct, Istanbul 8 Oct, Amsterdam 13 Oct, Warsaw 15 Oct and Paris 20 Oct. For further details please click here>
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Leveraging the power of social media in employer branding
In the lead up to his European Employer Brand Global Masterclass Tour in October 2009, Employer Brand International (EBI) Chairman/CEO Brett Minchington speaks with Kerry Noone (Marketing Communications Manager, Sodexo and EBI Advisory Team) about how their social media strategy is building a stronger employer brand at Sodexo.
Brett will be touring Europe in October with his Employer Brand Global Masterclass in Bad Nauheim 6 Oct, Istanbul 8 Oct, Amsterdam 13 Oct, Warsaw 15 Oct and Paris 20 Oct. For further details please click here>
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