Environmental initiatives, Eco-innovative products and social sponsorships have enabled companies to generate positive coverage in 2009, while issues related to downsizing, CO2 emissions and working conditions caused the most criticisms.

New sector leaders are: BMW Group (Automobiles & Parts), Walt Disney Co. (Media), and Suncor Energy Inc. (Oil & Gas). Across sectors, companies progressing the most during 2009 were:  BT Group plc (Telecommunication), Kimberly-Clark Corporation (Personal & Household Goods), Samsung Electronics Co. Ltd. (Technology), and Siemens AG (Industrial Goods & Services). Companies losing ground were: Caterpillar Inc. (Industrial Goods & Services), Brookfield Asset Management Inc. (Financial Services), Vale S.A. (Basic Resources), and Royal Bank of Scotland Group plc (Banks).

Considering recently included companies, the best ranked are: Sodexo (Travel & Leisure), Mitsubishi Electric Corporation (Industrial Goods & Services), and Visa Inc. (Financial Services). New companies appearing at the bottom of the ranking are: Philip Morris International Inc. (Personal & Household Goods), Hess Corporation (Oil & Gas), and Mega Financial Holding Co. LTD (Financial Services).

The most active criteria in 2009 were, among positive news: Environmental Impact of Production (15% of all positive news), Eco Innovative Product (12%), Social Sponsorship (12%), and Information to Consumers (4%). On the negative side, the most active criteria were:  Downsizing (23%!), Environmental Impact of Production (10%), Labour Standards (10%), and Wages (8%).

Leaders Across Sectors: 1. IBM, 2. Intel Corp, 3. HSBC Holdings, 4. Marks & Spencer, 5. Unilever, 6. Xerox, 7. General Electric, 8. Cisco Systems, 9. Dell Inc., 10. Procter & Gamble > More results across sectors

Sector Leaders (click on sector to view details): Automobiles & Parts: BMW Group; Banks: HSBC Holdings; Basic Resources: Alcoa Inc; Chemicals: DuPont; Construction & Materials: Holcim; Financial Services: American Express; Food & Beverages: Unilever; Health Care: GlaxoSmithKline; Industrial Goods & Services: General Electric; Insurance: Swiss Re; Media: Walt Disney Co.; Oil & Gas: Suncor Energy Inc.; Personal & Household Goods: Procter & Gamble; Retail: Marks & Spencer; Technology: IBM; Telecommunication: Vodafone; Travel & Leisure: Starbucks; Utilities: PG&E Corp.

Companies are ranked within each sector as well as on a cross-sector basis. Built on web-based public information, this ranking runs from 2002 to December 31st 2009.

Details on rankings can be found in the ethical snapshots

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