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Job Description
The role holder is accountable for employer brand and the employer value proposition (EVP), ensuring that all talent acquisition products, and all elements of the candidate lifecycle, are aligned to and effectively communicate the employer brand and EVP. The role holder also has accountability for the development and implementation of best in breed, integrated, end to end global sourcing channels and solutions, ensuring they are scalable, sustainable, talent focused, cost effective and efficient, achieving significant cost avoidance across all markets.
The role holder has end to end accountability for ensuring delivery of the strategic agenda for employer brand and channels, and for the following products and processes:
• Employer branding; employer value proposition; candidate conversion (pitches)
• Communications: Careers website; team site and Wiki (SharePoint); Talent Acquisition elements of the Portal (Resourcing news & HR Connect); iConnect (intranet site)
• Sourcing channel strategy and management. All sourcing channels, including: market intelligence / research; candidate database; database management and mining; job boards; web 2.0; alumni; job transfers, internal mobility
• Business needs discussions.
The key focus of the role is: strategy; agenda setting and management; thought leadership; product design and development, driving effective end to end solutions; delivering specialist advice & consultancy; stakeholder engagement; people and resource management..
Key Outcomes
• Define and articulate the vision, strategy, priorities and plans for Employer Brand and Sourcing Channels, ensuring they are clearly understood by all relevant stakeholders;
• Accountable for ensuring delivery of the strategic agenda for Employer Brand and Sourcing Channels;
• Accountable for ensuring the development and delivery of standard global Employer Brand and (Sourcing) Channels products which:
• Are stable and scalable over a number of years
• Are aligned to the Bank’s technology strategy
• Can be tailored to meet business needs
• Allow for local configuration and flexibility, if required
• Maximise automation of the sourcing process
• Are aligned to and effectively communicate the employer brand
• Pathological and infectious collaboration with key stakeholders, to deliver coordinated, integrated, end to end products & solutions which are tailored to the needs of the business/functions and drive business performance/outcomes; applying commercial awareness and judgment in the practical application of expertise to ensure the best approach for the Bank;
• Enable the frontline delivery of products through securing business sponsorship/buy-in; effective training etc;
• Accountable for optimising end to end operating activity (time and cost) for Employer Brand and (Sourcing) Channels;
• Continuously improve, and track and report on, the effectiveness, efficiency and bottom line impact of sourcing channels, and employer brand strategies and products, through the use of structured metrics & benchmarking;
• Overall management of global Employer Brand and Channel vendor supplier relationships, ensuring quality of service and value for money, influencing how suppliers develop products, as appropriate;
• Senior point of escalation for exceptional and ‘out of policy’ queries relating to Employer Brand and (Sourcing) Channel Management;
• Lead complex global projects, as required;
• Provide ad hoc support to the Group Head, Resourcing, as required, including drafting key messages, change management, etc.
• Direct and control the management and development of the Employer brand and EVP, ensuring that all talent acquisition products and communication activities are aligned to and reflect the employer brand;
• Deliver scalable employer branding and recruitment marketing, on time and on budget;
• Lead work to affirm and test our employer brand personality and penetration (from a talent acquisition perspective) across our different markets;
• Identify new opportunities and develop innovative strategies to improve our employer brand positioning / penetration and ability to attract the world’s best talent, building the business case to implement these strategies/initiatives.
• Overall accountability for Talent Acquisition communications;
• Drive close linkage across the function, and with key internal stakeholders, via the development and implementation of a comprehensive internal communications strategy (providing the framework for the Communications Manager to deliver against);
• Drive Talent Acquisition’s success in attracting the world’s best talent, through developing and ensuring delivery of a comprehensive external communications strategy (providing the framework for the Sourcing Manager and Communications Manager to deliver against);
• Provide direction for employer brand material, and internal and external communications (across all media), ensuring that the content and presentation are of a consistently high quality.
• Develop and ensure delivery of a comprehensive Channel Management strategy to attract the world’s best talent (combining classic recruitment channels with Web 2.0 enabled cutting edge virtual and video tools/techniques), providing the framework for the Sourcing Manager to deliver against.
• Build relationships with key peers in the industry to transfer best practice into the organisation;
• Provide thought leadership, solutions, consultancy and advice to key internal and external stakeholders in response to business priorities, including:
• Direct reports
• Talent Acquisition Leadership Team
• Senior leaders in HR and the Business
• Employer Brand and Channel related vendors
• Other external bodies, as required.
• Proactive and visible leadership, operating effectively as a member of the Talent Acquisition Leadership team.
• Attracting, building, developing, engaging, managing and retaining a high performing team, which benchmarks strongly in the internal and external market;
• Lead direct reports to deliver the Employer Brand & Channel Management priorities and agenda, ensuring all key milestones are met. Ongoing monitoring/management of team workloads to achieve optimal deployment of resources;
• Deliver direct cost budget for Employer Brand & Channel Management.
Skills
Essential
• Deep marketing expert: in-depth experience of marketing and branding at a strategic level, with proven experience of successfully developing and implementing best-in-class company-wide employer branding and communication strategies and initiatives;
• In-depth experience of developing and implementing innovative, best-in-class sourcing strategies and channels;
• Visionary thinker; able to see the ‘big picture’ and think both practically and conceptually, whilst simultaneously working on the details;
• Excellent marketing, written and verbal communications skills; proven success in writing and delivering copy, strategy papers, frameworks, terms of reference and other project documentation, etc;
• Strong influencing skills, enabling the role holder to quickly build credibility and gain a seat at the table with key stakeholders (senior leaders, suppliers etc);
• Business acumen / insight, and a pragmatic, customer-focused approach;
• Strong consultative and negotiation skills combined with the ability to successfully manage internal politics;
• Experience of working in a complex matrix, across multiple geographies, dealing with demanding and fast-paced client groups, successfully building / managing sustainable relationships with teams, customers, suppliers, senior managers and other stakeholders;
• Sound financial and commercial management skills, including experience in managing budgets;
• Proven delivery capabilities - track record of setting a clear strategy and agenda, identifying key work packages and milestones, multi-tasking, prioritizing and delivering against work packages / milestones (in the short and long term);
• Proactive, problem solving approach combined with a willingness to challenge in order to deliver business results;
• Successful track record in coaching, leading and engaging people at all levels;
• Flexibility and a preparedness to ‘roll up his/her sleeves’ when necessary to get the job done.
Desirable
• Talent Acquisition knowledge and experience;
• In-depth knowledge of the Financial Services industry and job market;
• In-depth knowledge and understanding of SCB client groups, structure and operations.
Please send your Cv to
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