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Vacancy Employer Brand Manager IHG PDF Print E-mail
Written by EBO Editor   
Saturday, 04 February 2012 10:42

 

Manager, Employer Brand
Salary: Competitive
Location: Uxbridge, Middlesex
Job reference: Caterer/DEN000513
Employer Type: Hotel
Date posted: 03/02/2012 18:00:28

Do you see yourself as a  Manager, Employer Brand?   What's your passion? Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and  passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.   Job Summary

  IHG has a stated ambition to be a BrandHearted organisation. This requires Brand professionals throughout the organisation.  This role sits within the Global Human Resources function and is responsible for the day to day management of the IHG Employer Brand and People Tools across the business. To deliver our purpose of Great Hotels Guests Love we need great people and HR tools to deliver the experience to guests.  This role is critical to achieving this.   As an Employer Brand Manager you will be at the heart of the people strategy for all IHG brands globally, working in close co-operation with the Employer Brand Director, the regional HR teams, the regional brand teams and the Centres of Excellence within global HR.  As a member of the Employer Brand team, the manager is fully knowledgeable of the global HR strategies and the evolution of our brands and works to ensure the IHG employer brand is managed effectly and is best in class.   The Manager maintains the employer brand integrity within the established framework and is responsible for delivering other people initiatives to corporate and hotel employees to strengthen our owner offer within the franchise community.   Principle accountability for this role is the effective management of the IHG Employer brand and ensuring the branded people tools are up to date and best in class.    Essential Duties and Responsibilities   Employer Brand Strategy

    Works with the Director, Employer Brand, global and regional HR partners and brand teams to define strategy and management activities to ensure  the Employer brand is effective and best in class.
    Works with the HR Centres of Excellence and uses insight to define the People Tools strategy and implements this.

Employer Brand Delivery

    Participates in the design and delivery of new People Tools initiatives and co-ordinates new brand standards to support these as applicable with the global and regional brand teams.
    Creates compelling business case for all developments, clearly demonstrating owner and corporate ROI in case for change
    Supports the global HR team with mar-comms activity and support.

Ongoing Employer Brand Activities

    With Insight and Analytics teams produces & reviews monthly scorecard of People Tools initiatives.
    Ensure all materials on the Room to be yourself are up to date and an effective photo-library is maintained.  Work closely with Internal Communications to ensure Employer Brand guidelines are up to date and support the internal communications guidelines
    Liaising with Hotel Services and other key stakeholders creates, implements and monitors action plans to engage stakeholders and embed new people tools.
    Understands key drivers of owner satisfaction and engages the HR community in hotels and in regions.
    Has excellent relationship with IHG owners.
    May attend Brand Forums with owners to deliver key HR messages and engage on People Tools initiatives.,
    Understands owner 'drivers' and has good knowledge of the IHG brands.
    Monitors competitors and takes action as appropriate to ensure IHG outperforms its brand competitor set in the HR arena.

Team

    Deputises for the Director, Employer Brand when required
    Effectively leads junior team members, providing technical and leadership development for Employer Brand Executive as appropriate - and supports wider team members when required
    Works effectively cross functionally with stakeholders and has the ability to lead complex teams and projects
    Ability to manage upwards and influence other teams
    Manages agencies as required

For further information and to apply for this position please click here>



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Vacancy - Amazon - Senior Program Manager, Employer Branding PDF Print E-mail
Written by EBO Editor   
Tuesday, 13 December 2011 21:32

Amazon – where builders can build.  We’re looking for a true brand expert that can translate what is uniquely Amazonian about our culture to build our Employee Value Proposition strategy.  In this role you will work globally, partnering with China, Japan, India, the European Union, the US and beyond to improve the quality and velocity of candidates through sourcing channels.  Amazon is growing – quickly.  We’re now a Fortune 100 Company with products ranging from Kindle to Cloud Computing to fashion.  Recruiting is a key engine to this growth and as the leader of our employment branding, you’ll have a great opportunity to have a direct and substantial impact on the business.

Role Responsibilities:
• Lead and manage the implementation of the Employee Value Proposition strategy.
• Identify new candidate channels — assess and prioritize program needs based on business requirements and work with the global team to develop the business case for new initiatives
• Serve as an employer brand guardian, evangelizing Amazon’s employment message and ensuring its consistent execution and delivery
• Analyze the ROI of existing programs or proposed programs
• Write and edit content for the marketing communication, employee communication, and  recruitment and digital materials
• Develop and implement an internal communication strategy, including a detailed plan to manage stakeholders  both internally and externally
• Work to develop a global repository for all employee branded materials including marketing and digital images
• Develop Amazon recruiting brand strategy for social media
• Maximizing program ROI - build a talent network while growing Amazon's employment brand in the marketplace

Responsibilities:
• 5+ years marketing, communications and/or branding experience
• 5+ years experience managing projects and leading project teams
• Bachelor’s degree required

Qualifications:
• Experience leading change in complex global organizations
• Experience managing and implementing large-scale communication or branding strategies
• A relentless approach to nailing the details, driving process and managing to goals
• Excellent oral and written communication skills; strong presentation skills required
• Strong analytical thinking skills, with experience influencing business leaders with well thought out recommendations based on data. Must be able to lead and build consensus with senior stakeholders
• A track record of efficiently using and allocating resources while maximizing results
• A working knowledge of current “best in class” recruiting practices
• MBA preferred

 

For apply for this role please visit the company website click here>



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Vacancy - E&Y Employer Branding Manager (located in Shanghai, Hong Kong or Beijing) PDF Print E-mail
Written by EBO Editor   
Wednesday, 30 November 2011 10:02

Right now, you're a high performer. You'd like the opportunity to become a leader in your profession. As an Employer Branding professional at Ernst & Young, you'll work in a high-performing and inclusive environment that offers you great opportunities to develop an interesting and fulfilling career.

As a valued member of our Asia-Pacific People team you'll help develop our regional Employer Branding strategy lead the execution of the strategy in Greater China (Hong Kong, Mainland China and Taiwan).  Reporting to the Asia-Pacific Employer Branding Leader and working as part of both the regional and Greater China teams, you’ll be responsible for developing marketing tools and campaigns to support talent attraction with a strong focus on Campus hires.  You’ll be someone who stays abreast of the latest trends in digital/social technologies and can leverage this knowledge to help our teams succeed in attracting and hiring the best candidates for Ernst & Young.  You'll also implement programs to drive internal brand engagement. This is a unique opportunity to take initiative and further develop your expertise in employer branding.

In this hands-on role you will:

  • Project manage the development and localisation of recruitment marketing toolkits and collateral in partnership with key internal stakeholders and external suppliers, rolling out tools for Greater China and ensuring their effective and coherent use
  • Develop innovative campaigns that build and enhance awareness of Ernst & Young’s employer brand on campus and support the local recruitment teams to execute on campaigns.      
  • Implement the digital/social media strategy, monitor posts and manage our online communities using audience engagement tactics
  • Support the roll out of Global employer branding programs in Greater China and work on regional projects as required
  • Implement internal brand engagement activities
  • Manage the Greater China Employer Branding budget
  • Drive employer branding activities and consistency in recruitment marketing communications across the Greater China in conjunction with the regional team and local marketing and recruitment stakeholders


Our success is built on the drive and commitment of our people.  We'll give you access to leading professional development opportunities. We'll recognise your talent and your skills and reward you for them.

We're looking for:

  • A  marketing degree, 6 years + marketing experience (agency or in-house) with a strong understanding of brand principles
  • Experience in working with external marketing vendors including delivering briefs and managing the creative development process
  • A track record in developing social media marketing campaigns and driving community engagement
  • Solid skills in writing and editing effective content in both English and Chinese
  • Meticulous attention to detail and project management skills with the ability to handle multiple task and priorities
  • A proactive approach, and exceptional consultative and influencing skills
  • Working knowledge of the Mainland China market
  • Fluency in both English and Mandarin
  • Knowledge of recruitment operations and candidate trends will be highly regarded


Your flexible, organised and collaborative team approach will be highly valued in working with this diverse internal client group.  At Ernst & Young you'll discover what it is like to perform at your best.

For more info or to apply, go to: http://tinyurl.com/employerbrandmanager



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Senior employer branding specialist PDF Print E-mail
Written by EBO Editor   
Tuesday, 08 November 2011 12:24

London
Permanent
Competitive salary

Market leading, with nationwide and international reach? Check. A devastating combination of intelligence, experience, innovation and personality? Naturally. A client base of blue chip multi-nationals, major public bodies and central government organisations? Yup, that’s us. All over candidate attraction, applicant engagement, on-boarding, induction, employee communications? Oh, yes.

We’ve got some pretty good people at TMP providing employer branding solutions. But, call us greedy, we want more. More people to ensure that employer branding remains at the heart of what we do and what we deliver.

Right now, we’re looking for a Senior Employer Branding Specialist. Someone with between four and six years’ either in-house or comms agency exposure to employer branding. Either way, you’re passionate about employer branding, professional, engaging, dedicated and driven.

You’re as great with clients externally as you are working internally with planners, creatives, strategists and the employer branding team itself.

The salary’s good, the opportunity great, the coffee okay and the clock’s ticking.

If you’re as excited by this prospect as we are then take a look at www.tmpw.co.uk  for more details and to apply online. We look forward to hearing from you.
 



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Vacancy - Global employment brand manager PDF Print E-mail
Written by EBO Editor   
Monday, 05 September 2011 17:09

To view original job posting please click here>

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 130,000 people in 63 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.

Description

The Global Employment Brand Manager will drive and implement the employee value proposition strategy throughout the global organization, forging an even stronger partnership between Corporate Affairs and Human Resources to support a distinct and consistent experience for Cargill employees. This includes building compelling, credible messages, content and tools that attract and retain talent; defining processes, governance and decision rights that support sustained success; managing internal partners and external vendors who will contribute to the support of the value proposition; leading change management efforts internally; aligning the Cargill experience to the brand statement and supporting an overall objective to build a reputation for Cargill as an employer of choice.

Principal Accountabilities:

40% - Strategy Implementation and Governance Process

  • In conjunction with the HR Global Recruitment and Brand lead, manage the implementation of the Employee Value Proposition strategy.
  • Develop a global governance process and support regional employment brand leads within Human Resources and/or Corporate Affairs to consistently and effectively implement the strategy.
  • Develop ongoing measurement process to continuously gather feedback on the Employee Value Proposition.
  • In conjunction with  the HR Global Recruitment and Brand Lead, act as the brand steward, aligning the Cargill experience to the brand statement.
  • Work closely with the Corporate Brand team to ensure alignment with the overall corporate brand and positioning statement.

30% - Content Development and Management of Design Work

  • Write and edit content (and manage freelance resources) for the marketing communication, employee communication, recruitment collateral and digital materials.
  • In conjunction with the HR Global Recruitment and Brand Lead, manage global brand agency in the development of content and design work. Develop review and approval process.
  • Work with regional leads to implement the finished products.

20% - Communication and Change Management

  • Develop and implement internal communication strategy, including a detailed stakeholder plan to manage stakeholders  both internally and externally.
  • Work closely with External Communications, HR Global Recruitment and Brand Lead, and Web team on the development and implementation of an external communication strategy.
  • Working closely with HR, develop and implement change management strategy.
  • Develop measurement process to ensure successful implementation of communication and change plans.

10% - Digital Repository

  • Work closely with external agency and internal marketing resources to develop a global repository for all employee branded materials including marketing collateral and digital images.
  • In conjunction with the HR Global Employment and Brand  Lead, develop implementation plan for use of repository with appropriate contacts in each region.
  • Create and implement maintenance and approval process.

Qualifications

Required:

  • Bachelor's degree in marketing, marketing communications, journalism, English, public relations, communications or related field.
  • 8+ years of marketing, marketing communications, communications and/or branding experience, preferably in large, complex organizations.
  • Experience in managing and implementing large, complex communication or brand strategies and governance processes.
  • Experience in leading change management efforts, preferably in global organizations.
  • Proven track record of developing outcome-based communications and/or marketing strategies, preferably in complex global organizations.
  • Experience in managing agency relationships.
  • Experience managing marketing, brand and/or communication projects from start to finish.
  • Demonstrated marketing communication, brand and/or communication planning skills.
  • Excellent written and oral communication skills - clear, concise, creative and persuasive.
  • Exceptional organizational and project management skills and the ability to manage multiple, concurrent projects under tight deadlines.
  • Strong customer service orientation and relationship-building skills with a demonstrated passion for business and delivering the very best products and services.
  • Strong team player with ability to make connections, preferably across a global team.
  • Self-starter & effective problem solver.
  • Demonstrated strong collaborative skills, preferably across a global organization.
  • Strong conceptual thinking.
  • Ability to deal with ambiguity.
  • Ability to understand employment marketing data, global employment trends and the competitive landscape.
  • Native English speaker.

Preferred:

  • Master's degree in marketing, communications, public relations or related field.
  • Strong knowledge of the HR function.
  • Experience in Human Resources and/or Recruiting.
  • Experience in a business-to-business setting.
  • Experience working in a global environment.
  • Experience in managing an employment brand.
  • Knowledge of current employment trends in outreach and engagement of multicultural/emerging audiences.
  • Experience in writing and/or developing recruitment and onboarding materials.
  • Experience in managing digital repository for collateral, images, etc.
  • Experience in writing web copy.
  • Experience using  project management tools, best practices and processes.
  • A second language in addition to English.

 

Cargill is an EEO/AA employer.

Foir further details and to apply for this role please click here>

Job

Communications

Primary Location

US-MN-Wayzata

Schedule

Full-time

Job Type

Standard

Shift

Day Job



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