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Home News Jobs Vacancy - E&Y Employer Branding Manager (located in Shanghai, Hong Kong or Beijing)
Vacancy - E&Y Employer Branding Manager (located in Shanghai, Hong Kong or Beijing) PDF Print E-mail
Written by EBO Editor   
Wednesday, 30 November 2011 10:02

Right now, you're a high performer. You'd like the opportunity to become a leader in your profession. As an Employer Branding professional at Ernst & Young, you'll work in a high-performing and inclusive environment that offers you great opportunities to develop an interesting and fulfilling career.

As a valued member of our Asia-Pacific People team you'll help develop our regional Employer Branding strategy lead the execution of the strategy in Greater China (Hong Kong, Mainland China and Taiwan).  Reporting to the Asia-Pacific Employer Branding Leader and working as part of both the regional and Greater China teams, you’ll be responsible for developing marketing tools and campaigns to support talent attraction with a strong focus on Campus hires.  You’ll be someone who stays abreast of the latest trends in digital/social technologies and can leverage this knowledge to help our teams succeed in attracting and hiring the best candidates for Ernst & Young.  You'll also implement programs to drive internal brand engagement. This is a unique opportunity to take initiative and further develop your expertise in employer branding.

In this hands-on role you will:

  • Project manage the development and localisation of recruitment marketing toolkits and collateral in partnership with key internal stakeholders and external suppliers, rolling out tools for Greater China and ensuring their effective and coherent use
  • Develop innovative campaigns that build and enhance awareness of Ernst & Young’s employer brand on campus and support the local recruitment teams to execute on campaigns.      
  • Implement the digital/social media strategy, monitor posts and manage our online communities using audience engagement tactics
  • Support the roll out of Global employer branding programs in Greater China and work on regional projects as required
  • Implement internal brand engagement activities
  • Manage the Greater China Employer Branding budget
  • Drive employer branding activities and consistency in recruitment marketing communications across the Greater China in conjunction with the regional team and local marketing and recruitment stakeholders


Our success is built on the drive and commitment of our people.  We'll give you access to leading professional development opportunities. We'll recognise your talent and your skills and reward you for them.

We're looking for:

  • A  marketing degree, 6 years + marketing experience (agency or in-house) with a strong understanding of brand principles
  • Experience in working with external marketing vendors including delivering briefs and managing the creative development process
  • A track record in developing social media marketing campaigns and driving community engagement
  • Solid skills in writing and editing effective content in both English and Chinese
  • Meticulous attention to detail and project management skills with the ability to handle multiple task and priorities
  • A proactive approach, and exceptional consultative and influencing skills
  • Working knowledge of the Mainland China market
  • Fluency in both English and Mandarin
  • Knowledge of recruitment operations and candidate trends will be highly regarded


Your flexible, organised and collaborative team approach will be highly valued in working with this diverse internal client group.  At Ernst & Young you'll discover what it is like to perform at your best.

For more info or to apply, go to: http://tinyurl.com/employerbrandmanager



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