Milan, 13th April 2011 – Ferrero has been awarded the title of most attractive employer for recent graduates and senior professionals in the annual EPBS (Employer Brand Positioning Survey) survey recently announced.

EBPS is an innovative survey tool  that allows quantitative analysis to study opinions, expectations and behaviors of three critical segments of the labor market, segmented by age and professional experience: Recent Graduates, Young Professionals and Senior Professionals.

The 2011 survey is the third edition of the most recognized employer branding survey in Italy, conducted by Anthea Consulting in partnership with Monster.it.

Highlights of the survey findings

Which Company would you prefer working for?
 
Graph 1. Top 10 Employer Of Choice – Total (EBPS 2010)

Graph 2. Top 10 Employer Of Choice. Recent Graduates (EBPS 2010)

Graph 3. Top 10 Employer Of Choice. Young Professionals (EBPS 2010)

Graph 4. Top 10 Employer Of Choice. Senior Managers (EBPS 2010)

About the survey

More than 10,700 job seekers (50.3% male, 49. 7%  female)  participated in the online survey. 38.6 % of respondents are from the North- West area of Italy , 17.6%  north-east, 21%  central and 22.8%  South and surrounding islands.

1,462 of respondents are recently graduated with no working experience (recent graduates <25 years old), 1,835 have been working for 3 years (young professionals 25-35 years) and 7,432 have more than 3 years experience (Senior Professional 35 years+).

About the survey partners

Anthea Consulting

Anthea Consulting  is a well established consulting firm that delivers innovative strategies in Corporate Recruiting and Employer Branding .

Anthea hosts the largest Annual Employer Branding Summit in Italy in partnership with Employer Brand International and other leading companies in the region. This years Summit will be held in Milan on 26 May 2011. Further details can be found at the Summit website click here>

Monster.it

Monster.it received the WWW SOLE 24 Ore Award  for the best employment website. Key statistics:

• more than 1.8 million CV's in the database
• 4.500+ companies have used monster.it in the last 12 months
• 24 million+ webpage visits
• 300,000 million+ job postings
• 1.3+ million user registrations

Employer Brand International

EBI provides research, guidance and thought leadership in employer branding including strategic consulting, conferences/training, publications, research and think-tanks. EBI’s expert services are provided through an international network of expert employer brand Senior Associates. EBI’s Global Advisory Board consists of leading corporate professionals and academics from around the world.

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