|
Dutch experts launch innovative Employer Brand Scan® |
 |
 |
 |
|
Written by EBO Editor
|
|
Thursday, 13 January 2011 18:08 |
|
PRESS RELEASE
Dutch experts launch innovative Employer Brand Scan® Scan® for improved Talent Attraction and Development.
Employer Brand Insights, a new Dutch initiative by two experienced Employer Branding professionals, has just launched a new service called the Employer Brand Scan®, which is based on unique Employer Brand Archetypes® and is available for HR‐, Communications‐, Employer Brand‐ and Marketing Directors worldwide. The Employer Brand Scan® assesses an organization’s employer brand through the use
of a online survey among selected members of management and talented employees.
After analysis of the data, the consultant using the Employer Brand Scan® will be able to present qualitative insights and measurable Key Performance Indicators for the management of a company’s employer brand. This innovative service uncovers inspiring insights in your employer brand and makes them measurable and actionable within four weeks,” says Job Mensink, former global head Employer Branding of Royal Philips and co‐founder of Employer Brand Insights.
The Employer Brand Scan® is a unique tool to start and monitor Employer Brand projects. It identifies the specific traits of an employer brand, expressed in a set of Key Performance Indicators (KPIs) that are validated with a benchmark of over 5000 professionals and over 50 top employers, including Sara Lee, ASML, Deloitte, Henkel and ABN AMRO. One of the KPIs is the Resonance Score, which expresses the match (%) of the employer brand with internal and external talentpools. “Companies attracting and developing their talent with a set of shared values outperform their competitors in terms of innovation, customer service and productivity,” says Bjorn T. Veenstra, co‐founder of Employer Brand Insights and Director of Dutch career portal Werken bij Merken. Employer Brand Insights operates globally with clients in Europe and Asia.
For more info about the Employer Brand Scan: http://www.employerbrandscan.com
Available for comment:
Bjorn T. Veenstra
Co‐founder
T: +316 55 720 100
E:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
|
Kraft must retain Cadbury’s brand culture |
|
|
|
|
Written by EBO Editor
|
|
Friday, 29 January 2010 06:10 |
|
Joe Fernandez, writes in a post on Marketing Week, Kraft’s pledge to take a “best of both approach” to its marketing as part of its accepted £11.9bn takeover bid must focus on integrating the cultures of both brands if it is to succeed, according to marketing and branding experts.
The article further reports, Irene Rosenfeld, chairman and chief executive of Kraft Foods, says the company has great respect for Cadbury’s brands, heritage and people, and they will thrive as part of Kraft Foods. But Siegel & Gale chairman Tom Blackett says this should be more than just lip service to get its hands on the brand.
This will be an interesting one to follow from an Employer Brand viewpoint as two of the world's strongest brands come together.
To read the full story please click here> |
|
Burnishing a brand by selecting an ‘Idol’ |
|
|
|
|
Written by EBO Editor
|
|
Tuesday, 29 December 2009 08:15 |
Stephanie Clifford, in an article in the New York Times reports, While companies focus most of their marketing on persuading people to buy their products, internal marketing can also help their brands. These days, many customers care about how companies treat employees.
That’s the thought behind an “American Idol”-style competition called Voice of McDonald’s. Now in its third iteration, the competition gives McDonald’s employees from around the world a chance to sing at a giant trade conference — complete with vocal coaching and judging from stars like Ne-Yo — and win a $25,000 top prize.
“We know that customer perceptions about your employment brand do have some impact in terms of people’s decisions to frequent certain restaurants or retail establishments,” said Rich Floersch, chief human resources officer for McDonald’s.
To read the full article please click here>
|
|
The impact of mergers and acquisitions on employer brands |
|
|
|
|
Written by EBO Editor
|
|
Friday, 04 December 2009 07:00 |
A new report by Hodes UK and commissioned by CIPD details the impact of mergers and acquisitions on employer brands.
A report on this subject is relevant and timely. As many companies suffering in the recession have reviewed their portfolios and made divestments, others have inevitably acquired new businesses. And at the time this report goes to press there has been a flurry of merger and acquisition (M&A) activity.
To read a summary of the report please click here>
|
|
Written by EBO Editor
|
|
Tuesday, 24 November 2009 17:50 |
Business success in the upturn will be defined by companies’ human resources functions, with top performing companies making long-term plans now, delegates at the Chartered Institute of Personnel & Development (CIPD) conference were told.
Peter Cheese, former managing director of management consulting firm Accenture, said HR departments become far more critical during a recovery: “Companies need to move from thinking in terms of a short-term crisis to long-term planning for workforce strategies, and those who do are going to be the ones that out perform the competition when we go into the next part of the cycle.”
Marketing a companies’ employer brand at the different segments of its workforce is also critical, and Cheese recommended an individualistic approach to flexible working, reward programmes and career models.
To read the full story please click here>
|
|
|
|
|
<< Start < Prev 1 2 3 4 Next > End >>
|
|
Page 1 of 4 |
