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Home News Strategy Virgin Blue’s gold class Velocity email blunder
Virgin Blue’s gold class Velocity email blunder PDF Print E-mail
Written by EBO Editor   
Monday, 16 November 2009 08:30

It's on these occasions where your employer brand is most visible. When internal systems go wrong and customers are impacted it's the action a company takes which will show how agile its employer brand is.

On Friday 13th November an undisclosed amount of loyalty members were sent an email informing them they had been upgraded to gold membership and the benefits that came with it, including free access to the members lounge! On the same day it emailed members saying, "Due to an error you've received out previous email by mistake." The emails caused a flurry of tweets, facebook postings and comments from digruntled members.

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