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Tweetup turns social network into valuable relationships |
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Written by EBO Editor
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Thursday, 04 February 2010 11:39 |
What happens when you bring online relationships offline?
You crystalize relationships and create valuable business relationships and opportunities writes Mark Schoeff Jr on a post on Workforce Blogs. Mark writes about the inaugural gathering of ConnectHR—sponsored by the Society for Human Resource Management, SmartBrief and RecruitingBlogs which was recently held in Washington. Who was there and what were the outcomes?
To read the full post please click here>
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Babies no bonus in career planning |
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Written by EBO Editor
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Tuesday, 24 November 2009 17:44 |
A recently released survey has found most women believe falling pregnant will hurt their career progression.
The research by employment agency CareerOne in Australia revealed almost two thirds of female respondents thought becoming pregnant would have a negative impact on their career, while three quarters believed it was difficult to be in a highly paid executive role and raise a family.
In other findings, more than half the women surveyed said they wished they had a mentor compared to only 29 percent of men.
CareerOne’s Kate Southam said the results were a message for employers who did not value family friendly policies, urging them to do more.
“Some of Australia’s biggest employers are striving for that female-friendly tag yet the perception amongst employees is that parenting is career poison for women,” Ms Southam said.
“Employers also need to look at their workplace culture to ensure it is not biased towards male success.
“Nearly half our female respondents believed they were passed over for promotion because of their gender.
“That might not be the case but perception is everything when it comes to developing a strong employer brand.”
To read the full story please click here>
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Recruitment and talent 2010: the end of the Ulrich era? |
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Written by EBO Editor
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Wednesday, 18 November 2009 05:33 |
Helen Williams on Personnel Today UK reports, after a tough year Personnel Today brought together some respected recruitment and HR professionals to discuss the beginnings of recovery in recruitment, upskilling HR, why the Ulrich model isn't working, and what talent really means. Plus, three roundtable participants discuss what they think HR's priorities should be for the year ahead - the story includes some interesting advice and videos.
To read the full story please click here>
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Written by EBO Editor
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Wednesday, 12 August 2009 21:45 |
This article is timing as marketers start to rush in droves into employer branding.
In an article on Fast Company by Paul Worthington it states, "In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. Al Ries states over at AdAge that of all the firms in the Fortune 1000, only 7% of the most highly paid executives have marketing in their job title, and only 15% of those same firms even have a senior level marketing position, such as CMO.
When we consider that commoditization, not just of brands, but of entire industries has never happened faster or with greater impact, we know that something is wrong. Surely marketing exists to fight such commoditization and help the business find continued competitive advantage amongst the constituency it serves? It should perhaps, but often it doesn't actually deliver.
There are many reasons for this, including a fundamental lack of respect in many corporations, but one reason lies closer to home: specifically with how marketers have chosen to define themselves.
To read the full story click here> |
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The top 10 most in-demand jobs for 2010 did not exist in 2004 |
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Written by EBO Editor
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Tuesday, 14 July 2009 07:51 |
Ryan Estis, Managing Partner, Ryan Estis and Associates and Senior Associate Employer Brand International presented at the recent SHRM 2009 Annual Conference. On an Inside Recruiting industry channel podcast on Total Picture Radio with Peter Clayton, Ryan answers the following questions on podcast:
- How do you define Employment branding 2.0?
- One example you use is Apple No company thinks in as many directions and on as many levels Apple. Mental workouts are a standard part of every workday – and yet, this is one of the most secretive companies on the planet – and one of the most restrictive in terms of employees use of social networks.
- (of course there’s the famous quote from Steve Jobs to John Scully “do you want to make soda water for the rest of your life or change the world?)
- An employment brand should serve as a promise about the career experience within your organization.
- (onboarding – so many companies lack a integrated onboarding process – really costs a lot of $$)
- The top 10 most in-demand jobs for 2010 did not exist in 2004
- Do you really think there’s going to be as you said in your presentation “a talent Crisis?”
- You’ve developed a framework for Employer brand excellence – can you briefly describe some of the key attribute
- Employment Value Proposition Organizations that effectively develop and deliver their unique EVP have twice as many highly committed new hires as the average organization
- I want to talk about social networks and how they’ve emerged as so important in this whole employer brand equation.
- We’ve talked about Apple – can you give us some other examples of companies that are doing this at a very high level? (sodexo)
- Why do so many companies still think they can “control the message?” (I love your example of jobvent.com)
- In your presentation, you touched on employee engagement – they aren’t
- Bullet point: 59% of the US Workforce is classified as High Risk or Trapped
- Do the baby boomers in the C Suite get this stuff? Do they care?
To listen to the podcast click here> |
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